You watch. Things can change very quickly.
I’ve been the voice in the wilderness on a number of stories now, not just Steubenville. On stories like the John Edwards affair, uncovering rapes at Occupy Wall Street and Pigford, I’ve been vindicated time and time again.
The trick is being right.
Why? Here’s an illustration. This is entrepreneur Derek Sivers riffing on a point made by Seth Godin (I’m not sure who started it but I’m big fans of both Derek and Seth) and it’s exactly how you go from lone nut to New Conventional Wisdom in a snap.